If we read some of last articles about tourism at Costa de Sol, between the lines, we can highlight the importance that is acquiring American tourism. Hence, in Marbella it is expected that American tourism will grow the same as it does at the national level and in Andalusia, where there are significant increases compared to 2015. Until August arrived at the Costa del Sol thirteen percent of tourists rore than in 2015 and is expected to conclude the year with a development of 15%. In Spain, American tourism accounts for 2% of the total number of tourists arriving in this country.
What matters most, however, is its enormous potential and its capacity for growth, as Elías Bendodo, President of Costa del Sol Tourism, says. In fact, US tourism ended last year with a development of 23.6% and an increase in spending of 16.4%, so this year expect a similar behavior. From January to August, almost a million and a half of American tourists have arrived in this country, reflecting a trend that is on the rise.
Costa del Sol has still a long journey in the American market despite growth and boom in recent years. This was assured by Kelly Bigel, director of Business Development of ASTA, which was presented by the new brand-destination Andalusian Soul, created by Malaga, Seville, Granada and Cordoba.
The executive of the leading travel agency association in the United States recognized the potential of this new brand-destination and hoped to open lines of permanent cooperation that will further boost the tourist movement of Americans, especially in the amount of overnight stays. It should be remembered that Andalusia is the third Spanish community that most American tourists receive, but the challenge is to strengthen the sweet moment and capture even more tourists from the United States for the Costa del Sol.
In the province of Malaga, between January and August a total of 72,858 travelers from North America have been accommodated, that is, 17.4% more than in the same period of time during the last year, very positive data and they invite to optimism. Now it is only to follow its evolution and work so that the American tourist is configured as a target and does not turn out to be a passing trend.